Can plastic packaging be avoided? This initiative shows the way

Interweaving sustainability, responsibility and social welfare, some enterprises offer and induce customers to choose and become eco-conscious

You open your eyes in the morning, stretch out to grab that little plastic containing device you cannot live without. You check the time, forcefully widening your eyes to rub off the sleepiness while scrolling mindlessly through the envious lives of virtual friends, put on your plastic slippers and head to the bathroom.

You take a seat on the plastic, answer to nature’s call, grab your plastic toothbrush, squeeze toothpaste out of the plastic tube onto the plastic bristles. You brush, rinse, take a squeeze of face wash from that plastic dispenser.

You turn on the shower. Or maybe if you’re water-conscious, you fill up that plastic bucket and use a plastic mug, rub the chemical-laden soap that came packaged in a plastic within a plastic-coated paper onto your body, take a squeeze of the shampoo held inside the plastic bottle. And maybe, if you want no tangles, even take a bigger squeeze of that conditioner from the plastic bottle.

So ponder: In these first 30 minutes or so of the day alone, how much plastic have you already come in contact with? You probably, already have some inside of you, as well.

Rhea Shukla, co-founder of The Switch Fix in Gururgram, went through a similar experience and was aghast to see just how entrenched plastic has become in our daily lives. She found it ironic that the products meant to be used once are made of materials that will outlast us, altogether.

Do the Switcheroo

Globally, the issue of plastic waste scourge has accentuated the need for a wholesome dialogue.

According to the United Nations Environment Programme (UNEP), it has been estimated that since 1950, more than 8.3 billion tonnes of plastic has been produced. Of that 60 per cent has ended up in either a landfill or in the natural environment.

Likewise, Shukla and Abhishek Kumar, founders of The Switch Fix, were also aware of the harmful effects of plastics. They believed that their generation’s insatiable “need” for convenience and throw-away culture were adding to the problem.

This propelled them to launch The Switch Fix in January 2019 and encourage people to switch from plastics and adopt sustainable alternatives.

Following a series of research and experiments, out came their first shampoo bar. The manufacturing partner sources 70% of ingredients locally, which in turn decreases the carbon footprint of the products, the duo claimed.

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